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dabs.com is one of the UK’s leading online retailers of IT and technology products offering a wide range of over 15,000 products to both home and business users. Dabs.com may now be one of the UK’s largest online electronics retailers, but it wasn’t always like this. The original Dabs group (before we added the .com) was founded in 1987 by two enterprising young men, and friends: entrepreneur David Atherton (DA) and writer Bruce Smith (BS). Together, Dave and Bruce launched Dabs Press, a publisher of technology books specialising in ‘how to’ guides for an increasingly technology-focussed world. Three years later, despite an enduring friendship, the two went their separate ways, leaving David in 100% control of Dabs.